Picking the Color Orange
10.24.12 Picking the Color Orange
People either love or hate the color orange. On the color spectrum, orange sparks more controversy than any other color. And yet, orange has become a very cool (and HOT!) color where we see it used in design more than ever. I wondered about the very visceral reaction we have to color, why we choose certain colors over and over and what is happening when we stray and try out a new hue. I know people who color code their books, outfit their kitchens with monochromatic objects and only paint walls with a single palette.
But orange? This polarizing color allegedly helps to, “increase creativity, appetite and socialization” but also "gives relief from things becoming too serious and aids in spicing things up when dragging," according to Kate Smith at Sensational Color. She also claims that people who choose orange are, “usually thoughtful and sincere and generally curious about new things”. Orange is also the color of fall and harvest and often associated with healthy food (except cheetos).
As for orange foods, eating foods like pumpkins, sweet potatoes, carrots, bell peppers, papaya and butternut squash will offer a healthy dose of carotenoids. Carotenoids are powerful antioxidants and help to decrease our risk of various cancers, protect the cells from damaging effects of free radicals, boost the immune system and the health of our eyes.
Luckily, we have many cool products at MightyNest that are orange! Babies, toddlers, kids and adults all have the possibility of an orange object to use at home. It’s easy to forget that natural and safe products can also be design-savvy and colorful. This was paramount when creating a mission for MightyNest: to find safe, non-toxic and nicely designed products for the home. And as the king of cool, Mr. Frank Sinatra says, “Orange is the happiest color.”
How often do you choose the color orange?