Burt's Bees promises to stick to The Natural Standard, maintaining the highest ideals and never taking the easy way out. They will never compromise what is best for your experience and well-being, and will always be true to what we define as natural. We are working with others in the industry — organizations and other companies — to join us and adopt The Natural Standard in the interest of The Greater Good.
Their products average 99% natural, with half being 100% natural. They will continue to strive for 100% natural on all their products, investigating all ingredients and the latest technologies to create the best products for your greatest well-being and never using any ingredient that has any potential suspected human health risks.