When it comes to meals, some people love the cooking part. And lots of people love the eating part. But it seems like nobody loves the cleaning part. Twist was the same way. And that bugged them. Why doesn't anyone love cleaning? Turned out for Twist, it was a lot of things. They didn't like the tools. They didn't like the way they felt. They didn't like the way they looked sitting on the counter. They didn't like what they were made of. So Twist decided to make some little changes. Nothing big. Just little things. Pretty soon they were getting a good feeling when they were doing the dishes too. And a new company was born.