The Natural Family Co. was developed by Justin and Rachel Bernhaut in response to a desperate cry from many people looking for a natural toothpaste that they could use daily, without the novelty ingredients and without the challenge... We shared their pain, and throughout the years we have encountered many options that were simply unacceptable i.e. tasted like floor cleaner or had the consistency of snot. Some of them were colored with components, which made us feel like bathroom chimney sweeps, or that we had fallen teeth first into the mud... Determined to rise to this challenge and rid the world of unworthy toothpaste, they began searching far and wide for a botanical that tasted clean and fresh - one that could represent important aspects of life in Australia. In a magic moment, they happened upon some wild mint, which was quietly thriving on the banks of a creek - a stone’s throw away from their own backyard. This ultimately became the inspiration for including Australian Native River Mint in all NFco toothpaste varieties. After much research, lab tweaks and tooth brushing, the team at NFco, have developed a range that ticks all the boxes. Fresh, minty taste, effective cleaning and plaque removal and squeezes out of the tube with no surprises. As you’d expect, NFco is made with the highest grade natural ingredients. And best of all, it’s suitable for the whole family! NFco Original Toothpaste variety is even safe from 6 months old (providing your little one is a ‘minty kid’...) Justin and Rachel have been toothpaste aficionados since the launch of their baby brand Jack N’ Jill in 2010.