About Alex + Nova
Alex and Nova are two happy little kids born and raised in the San Francisco Bay Area. They’re the inspiration, the models, and the first customers for everything we sell and create. We’re Rainie and Jing, Alex and Nova’s moms. Rainie is an interior designer with a love for fashion design. Jing is a seasoned entrepreneur who graduated with an MBA in supply chain management and launched her own bridal shop. When we first met at a support group for first-time mothers, we became fast friends. We realized that we both shared a love for simple, unique and playful clothes that allow our kids to express their individuality. We put Rainie’s design background and Jing’s business expertise together, took inspiration from our own kids, and Alex + Nova was born! What makes Alex + Nova special? We only sell quality products that we would give to our own kids. We treat our customers the way we would like to be treated. We aim to spread happiness. We strive to promote good quality and kindness towards others while exemplifying hard work and dedication. We want Alex + Nova to be a good example to Alex and Nova. We look forward to seeing Alex + Nova and Alex and Nova grow up together!