Making kids' lives better. This was the simple idea that drove the development of their first product, and it is the idea that will drive the products yet to come. Simple ideas can make for ambitious goals. Their founder created The Safe Sippy™ cup because he knows how dangerous plastics are, and it drove him crazy that he was giving his two year old son water every morning in a cup made from toxic chemicals. It is their goal that the future products from Kid Basix have the same simple singleness of purpose: Making kids’ live better.