Single Moms, Jeannette and Melissa decided there must be a better way to keep their kids lunch cool. Icepacks got lost and Melissa even resorted to filling sandwich bags full of ice cubes. Their solution? PackIt ... created right in their homes. PackIt is the first freezable personal cooler that keeps anything you pack colder, longer– up to 10-hours. PackIt has a patented eco-gel built permanently into the liner, eliminating the need for melting ice or bulky gel packs complete. PackIt products are designed by moms for moms. PackIt was started by two single mothers concerned with being able to pack healthy lunches for their own children. PackIt coolers are PVC/lead free, non-toxic, lead-tested, earth safe and reusable. Store your folded PackIt in your freezer until you're ready to use.