AAPI Owned & Founded Brands

Founder Eric David Buss launched Davids Toothpaste in 2015 after 4 year of exhaustive research with industry experts to find the best natural ingredients to safely and effectively remove plaque, whiten teeth, and freshen breath. Davids is commited to using premium USA origin ingredients in an effort to sustain American jobs. Fun fact - Eric didn’t like how “Erics Toothpaste” sounded, so he decided to use his middle name instead. And as a small family business, Davids was up against the corporate “Goliaths” of the toothpaste industry, so the name worked this way as well!

Co-founders Dr. Crystal Cu (dentist) and Cat Cu (artist) make oral care fun through delightfully dentist-designed, high-performance products that work, rebuild, and nurture.
Dr. Cu has perfected new oral care solutions that give us that “dentist-level” clean and shine, every single day. Inspired by their Filipino culture, the sisters feature nostalgic scents & flavors from their childhood memories of gathering around the family dinner table.

Priscilla Tsai, a former Wall Street investment banker, launched her clean skincare brand 2015 after noticing a lack of access to sustainable products for acne-prone skin. Her company is committed to transparency in their formulation, invests in highly effective but gentle formulas, and sets fair prices based on what’s inside the bottle. Most importantly, cocokind exists to ensure that everyone has a safe place in the beauty industry where they are celebrated and accepted, exactly as they already are.

Karika Purohit Patel (ReFounder) a first-generation Indian American, comes from a very close-knit family that has always placed a strong emphasis on respect, compassion, hard work, and perseverance. The company is proudly Leaping Bunny Certified and Climate Neutral Certified. Commited to reducing the carbon footprint, Seed features Concentrated Cleansing Powders and sustainable aluminum packaging.The formulas are powered with high-performance seed oils and extracts.

Co-Founders Stephanie Morimoto (CEO) and Venus Williams (Chief Brand Officer) believe in active self care. Asutra is operated by a women-led team of people who have your back (and elbows, knees, face, mind, and soul). With the mantra "self care insn't selfish", they believe by taking care of yourself on purpose, you’ll feel better both physically and mentally, allowing you to take on anything. All products are made with natural ingredients, organic plants, minerals, and essential oils.

Co-Founders and husband and wife team Iris Cherng and Calvin Hang founded Honey Belle in 2013. Inspired by her parents who are holistic doctors, Cherng set out to develop natural and affordable skincare to treat her own psoriasis. Honey Belle is a line of eco-luxe, multi-tasking, clean & green skincare products made to nurture and restore the natural beauty of all skin types.

Rael is made by women for all people who bleed. Founded by three Korean American women in Los Angeles, including CEO Yanghee Paik in 2017, Rael empowers people to make healthier choices for their bodies through safe and high-performance personal care product. Thoughtful designs and clean ingredients inspired by nature and manufactured with cutting-edge South Korean manufacturing technology, deliver the latest innovations in modern period care, providing a 360° holistic solution.

Co-Founders Dr. Pete He (Chief Scientist) and David Watkins (CEO) founded Dirty Labs on the principles of innovation and sustainability. Dr. He is a veteran chemist with over 20 years of experience of leading innovations in home and personal care products. He also served as a board member and sector leader of the The Sustainability Consortium (TSC), one of the world’s largest consumer product sustainability organizations. Watkins is an award-winning product designer, avid climber and outdoor enthusiast who creates innovative solutions to reduce waste and environmental impact.

Brother and sister twins, co-founders and owners Thomas and Janine Ling launched Kin + Kind as a labor of love in 2015. They grew up with a menagerie of rescue dogs and worked together in the same pet store throughout high school. Janine went on to open her own pet supply and grooming stores, while Thomas attended Harvard Law School and spent a decade as a corporate litigator. The duo rejoined forces to pursue their shared passion for dogs and environmental stewardship creating a line of natural, organic wellness remedies for dogs and pets.

Jennifer Blaese founded her Chicago-based small family business with the help of her husband and father-in-law. A dog mom of 25+ years, she set out to design fun and functional dog poop bags from sustainable materials. From biodegradable materials to upcycled stree festival signs, the company is inspired by a belief in making products with a purpose.