MightyNest for Schools Updates

This summer, we reached out to all of our school PTA leader contacts and every school supporter who purchased in the last year to get feedback on how to improve the program.  A big thank you to all who responded!  As we mentioned in our outreach, as constructed, the school program is not working well for schools and is not aligned with the direction we are taking MightyNest.  

Based on your feedback, we have come up with a revised school program that has great potential to raise more money for active school fundraisers. We are excited to launch these new updates on August 15th, 2018 so they are ready in time for PTAs and school leaders to use in the 2018-2019 school year kickoff season.

In our research this summer, the largest theme was that PTA's need a simpler program to promote and for families to join. We believe we have made the program much simpler to promote and use and we are excited because our new program is built around the part of our business that our customers love the most. Let's dive in. 

How it will work:

Going forward, schools will earn money for every family that joins one of our four MightyNest Membership programs.  By reducing what schools need to promote down to a few clear options, we believe they will have more success running fundraising drives to sign up supporters.

• Schools will earn as much as $20 per new family that becomes a MightyNest Member and up to $12 per year for existing members. (full details are on individual school fundraising pages)
• Eligible Membership programs include The MightyFix, MightyBody, MoonPack, or Build your Own Box.
• We will no longer be giving a percentage back on regular orders and instead focused on being as generous as we can with the amount we give for each member.  
• Families at the school that become members will receive discounts on our memberships to make getting started easy and, of course, receive all of the program benefits (free shipping, up to 30% off on hundreds of member deals).
• To participate, each year schools will need an active PTA contact to claim their fundraising page activating the fundraiser and taking ownership of their page. Please share your school page with leaders at your school to ensure your school is claimed by October 15th and continues to earn donations.

 

What does this mean for you?  

Thank you for all of your passionate feedback and advice. We are excited to help your school succeed with our new fundraising program. Please feel free to reply to us here with any feedback or future ideas for improvements. Here’s to a Mighty school year!

To get more details or start supporting your school search for your school fundraising page here.

Live Mighty!
Chris

P.S. One additional piece of feedback that stood out during our research surveys is the desire for us to develop an alternative fundraising option focused on environmental giving. We will be exploring this new program this Fall to offer to customers whose schools are not actively running a fundraiser.