The word “no” has never slowed her down, but rather challenged her to get more creative. As an immigrant, a woman, and a mother of three, Kat is committed to standing up for the rights and opportunities of other women, and to motivating people to protect our planet.
“Growing up, healthy choices were a natural way of life,” says Nouri. Her father was an athlete, and a serial entrepreneur, with a background in agriculture. Her mother was a PhD in nutrition with a strong sense of spirituality. “My mom was obsessed with reading labels of packaged foods, and she always said what you cook and store your food in should be just as important as what you eat. She never let us wrap our food in foil or plastic and basically taught us to be health-conscious consumers from the get-go.”
Kat discovered a passion for sales and marketing at IBM, but was constantly drawn to design and innovation, itching to carve out her own path, always looking for new adventures. “A big turning point was when I got involved with other mission-driven social entrepreneurs who believe it’s up to manufacturers to create responsible products. This drove me beyond my own ambitions to take action,” she explains.
And that’s when Stasher was born. “I built the company that I wished existed, centered on positivity, activism, wellness, and transparency.” As a Certified B Corporation and a 1% for the Planet business partner, Stasher takes pride in accountability. The company supports non-profits in environment conservancy and female empowerment through philanthropy, volunteering, and community activism.
“Business has the power to be a champion for society and the environment,” says Nouri. “We’re out to make big changes by giving people beautifully designed alternatives to single-use plastics that are more functional, save consumers money, and give everyone the ability to feel good about positive choices that benefit future generations."