How we choose our products
We’re intentional about the way we select our products — we recognize that materials and ingredients matter.
Keep reading to learn more about our rigorous product selection process or check out our Ingredient Yes/No List.
Our high standards
A lot of thought and extensive research goes into every component of every item we offer. Sure, a product has to be sustainable and/or non-toxic, and plastic-free wherever possible—but that’s not enough. We require it to be effective + an easy fit for your everyday routine. We won’t even consider something for you until it’s been personally tested by our team, families, friends and even pets. We’re committed to sharing our learnings with you so you can make confident and informed decisions about the products that work best for you.
durables made with safe materials
We choose items made from safe, chemically stable materials that are long-lasting and durably constructed. We seek reusable alternatives to single-use disposables and plastics. We look for high quality, non-toxic materials like organic cotton, New Zealand wool, food grade stainless steel, food grade silicone, natural rubber, borosilicate & soda lime glass, FSC wood, water-based paints and low-impact dyes.
Materials and products must be lead-safe, and we never allow BPA, PVC, phthalates, melamine, formaldehyde, flame retardants, and parabens as ingredients in our products.
consumables that are gentle & non-toxic
We require all of our consumables to be safe and effective. We look for responsibly sourced ingredients and carefully crafted formulas. We opt for plant-based and fragrance-free wherever possible. And when we do include synthetic materials, we thoroughly research them to be sure we are completely comfortable with their safety standards.
We require ingredient transparency from all vendors to verify all components meet our high standards. We never allow ingredients that are known hormone disruptors or carcinogens, or ingredients that are reproductive toxicants.
high quality and effective
Meeting our standards for safety is not enough. We require it to be effective + an easy fit for your everyday routine. We won’t even consider something for you until it’s been personally tested by our team, families, friends and even pets. We’re committed to sharing our learnings with you so you can make confident and informed decisions about the products that work best for you.
The brands we work with must meet 100% of our strict criteria. We establish close working relationships with every vendor, require transparency of product materials and ingredients, and verify that all products, testing and sourcing meet our standards. We also conduct ongoing audits to ensure continued adherence to our criteria.
Read our Ingredient Yes/No List to learn more.
If you have a question that we haven’t answered or want further clarity on how we choose our products, please don’t hesitate to let us know.