How we choose header

How we choose our products

A lot of thought and research goes into every single item we offer. Sure, it has to be sustainable and/or non-toxic, and plastic-free wherever possible—but that's not enough. We require it to be effective + an easy fit for your everyday routine. We won't even consider something for you until it's been personally tested by our team, families, friends and even pets.

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Our high standards

safe durables

We choose durables constructed from safe, chemically stable materials that won’t leach toxins into your food, body, or the environment. We look for high quality materials such as organic cotton, food grade stainless steel, medical grade silicone, natural rubber, glass, water-based paints and low-impact dyes. Every item has passed our team's strict criteria, is lead-safe, and is free from toxic ingredients including BPA, PVC, phthalates, melamine, formaldehyde, flame retardants, and parabens.

toxin-free consumables

We require all of our consumables to be safe, effective and gentle on the body and planet. We look for responsibly sourced ingredients that are plant-based wherever possible, and will not sell products with toxic ingredients such as hormone disruptors, carcinogens, synthetic fragrances, harsh detergents & preservatives, and artificial colors & flavors. And nothing is ever tested on animals.


We actively seek reusable alternatives to single-use disposables and plastic. Some products have minor plastic components that are integral to the functionality of the product (e.g., water bottle lids). Rest assured that these pieces are always made from safe plastic, free from BPA, BPS and PVC.

high quality & effective

We only supply well-made products that meet or exceed the quality and performance of the conventional items they replace. And everything we sell really works.

reputable makers

A maker must meet 100% of our strict criteria. We personally interview every manufacturer to review ingredients and production.