Babyganics was founded by two dads who loved to watch their babies explore and get dirty. So we know firsthand that every floor is a playground, a diaper change can change the world and some books are better licked, not read. And we also know, whether your little one is a baby, a tot or a big kid, it takes bravery (and a sense of humor) to get through each day. We know that the pressure to do it all perfectly is perched way too high. And we know you’re doing your best, and that’s more than enough. Parents have enough to worry about – the products you use shouldn’t be on that list. That’s why we don’t test on animals and we don’t use certain ingredients – sulfates, phthalates, parabens or synthetic fragrances to name a few. We do favor effective, plant-derived & organic ingredients wherever feasible – and when it’s not feasible we make careful choices on the ingredients we use. We do keep all families in mind when developing our products. And we do plan to stay right by your side with everything you need but a good night’s sleep.