All Good (originally called Elemental Herbs) started with a simple, beautiful vision, best described by its name: to harness the natural powers of the environment’s purest, most elemental ingredients and organic herbs in order to offer natural healing products that are good for people and good for the earth. We use certified organic ingredients in our products and seek the highest possible medicinal quality in all of our herbs. By purchasing organically grown herbs, oils and raw materials, we are ensured that our ingredients were not poisoned with harmful pesticides, herbicides or chemical fertilizers. All ingredients are sourced for their quality and sustainability and are always organic when available. Going a step beyond organic on our own farm and “herbal test garden,” we are committed to wild land farming that protects wildlife habitat, conserves water, attracts beneficial insects and birds, and builds healthy soil for the future. Our products are cruelty-free, tested on consenting humans only. We’ve signed the campaign for cruelty free cosmetics and partner with membership affiliates to spread the word: PETA and Coalition for Consumer Information on Cosmetics (Leaping Bunny). We actively oppose the use of Genetically Modified Organisms (GMOs) and find suppliers who are in compliance with this. We will always find sources of raw materials that do not contain GMOs.