Established in 1995, Hero Nutritionals® is the leader in creating innovative and unique delivery systems in the natural products industry. Hero made vitamin history by being the first company to put vitamins and minerals into a gummy delivery system. Ms. Hodges, Founder and CEO, landed on the idea of formulating high quality, nutritionally sound children’s supplements in the mid-90’s as she observed her nieces and other children gobbling up candies, particularly multi-flavored gummy bears.Hero Nutritionals has changed the way adults and children take their daily vitamins and minerals. Envisioning, crafting and launching the unique gummy delivery system has changed the vitamin industry and continues to inspire others to think and create other unique delivery systems. Today, after 16 years of innovating nutrition, Hero Nutritionals offers more than 30 supplement options, and continues to craft more with Ms. Hodges thought, “Pure love deserves pure nutrition”.