JadeYoga launched their first yoga mat in 2002. JadeYoga grew out of Jade Industries, Inc., a company that had been making non-slip natural rubber rug pads for area rugs since the early 1970s and for many years sold rug pads to select yogis for use as yoga mats. In fact, the birth of JadeYoga really brought yoga mats full circle as the first yoga mat was a rug pad; as the story goes, B.K.S. Iyengar was in the United States doing a demonstration on an oriental rug, but he was slipping - a student took away the rug - leaving the pad and the first yoga mat. Strangely, the yoga mat that became the norm from here was made with cheap, imitation plastic - or PVC. It was also annoyingly slippery - almost useless for most practices. JadeYoga began in earnest in 2000 after they were approached by a very savvy yogi who described the fundamental problem with most yoga mats on the market at that time - they were slippery. As we were already making natural rubber rug pads, we approached the problem from that angle and developed Harmony, the first natural rubber yoga mat. People had never seen anything like this and were thrilled to be able to get a yoga mat that actually gripped. In addition, natural rubber has better cushion and resilience, making it more comfortable. Finally, tapped from rubber trees, natural rubber is a renewable resource and our mats are made in the United States in compliance with U.S. environmental laws and contain no PVCs - making our mats the first "green" yoga mats.