Kids Konserve waste-free lunch kits and U-Konserve reusable lunch-packing products were a natural outgrowth of what two women saw as a critical need that required immediate attention. With the premise that any business they undertook had to help the environment in some way, it didn’t take much imagination to see how they, as parents of young children, were contributing to garbage landfills, pollutants and sending the wrong message to their own children. How could they set an example of conservation for their children and empower them to be examples of change for the future? Calculating the amount of lunch trash being produced each day at their own schools shocked them enough to begin more research into reusable products that would dramatically cut down on our Earth’s ever-growing garbage pile. Focusing on how school lunch programs operate opened their eyes and propelled them to create Kids Konserve & U-Konserve.