I am highly sensitive to fragrances. This is absolutely fragrance free, which I love. I use half a tablespoon in most loads, and it totally does the job. I never want to be without this product.

I call this stuff "powdered hydrogen peroxide". I've been using it for a few years, but I've never used this particular brand, because it was more expensive. Funny how the ingredients are exactly the same of three other brands I've used, but for some reason Meliora is more effective. This is the only brand that has bubbled and even caused a paper cut on my hand to turn white, just like liquid hydrogen peroxide. The results are much better on my dingy white sheets, too. I don't know why, if the listed ingredients are the same, but I'm sticking with Meliora, even if at first it appears to be more expensive. It's worth it, because I use less getting better results, therefore saving money in the long run. Oh ya, you have to try soaking the inside of a stained coffee mug with this stuff. The coffee stains just bubble right off.

This got out dullness and greying in my hand and dish towels and sheets that I thought was just there to stay. Tide with bleach alternative just wasn't doing the trick anymore. Some of my older and dingier towels don't look totally new, but they definitely look better than before! I wish there was a refill option for this, so I didn't have to get a new tub.