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Black Founded Brands
Black Founded Brands

Black Founded Brands


Explore beautifully crafted, thoughtfully sourced, and sustainably minded products from these inspired, eco-conscious Black founded brands.

Kreyol Essence

These traditional formulations consist of plant-based oils, herbs, and butters rich in history, moisture, and efficacy for perfectly glowing skin, a flake-free scalp and to naturally grow hair, eyelashes and eyebrows. Indigenous Caribbean ingredients like Haitian Black Castor Oil are sustainably harvested on small Haitian farms and this company is committed to creating sustainable jobs, protecting and conserving the island’s environment, and empowering women. Founded by Yve-Car Momperousse.

Haitian Black Castor Oil by Kreyol Essence
$15.29$17.99
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Slip + Shine Multi-Vitamin Hair Serum by Kreyol Essence
$21.24$24.99
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OMG! Curl Creme by Kreyol Essence
$22.49$24.99
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So Deep Hair Repair Mask by Kreyol Essence
$28.79$31.99
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True Moringa

True Moringa's 100% pure Moringa oleifera oil has no additives and is cold pressed to preserve the oil’s exceptionally nourishing properties. Cultivated by 5,000 smallholder farmers throughout Ghana stewarding over two million moringa trees. The partnerships provide the farmers sustainable livelihoods through access to credit, climate smart agricultural training, land access for women and tribal minorities, and fair wages. Founded by Kwami Williams and Emily Cunningham.

Magic Black Soap Facial Cleanser by True Moringa
$14.45$16.99
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Moringa Oil for Face, Hair & Body by True Moringa
$22.09$25.99
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Moringa Toning Mist by True Moringa
$16.14$18.99
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Moringa Lip Whip by True Moringa
$15.99
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Moringa Face Mask by True Moringa
$17.99$23.99Sale
You save 25%

Anne's Apothecary

Anne is a nurse turned natural beauty philosopher. While she developed a sincere passion for naturopathy and wellness, she purveyed the market for clean skincare and realized that the prices were too high and in turn excluded many to access clean skincare products so she created a line of skincare products using cold-pressed herb infused oils, clays, and other natural ingredients to fill this gap of clean budget friendly skincare. Founded by Anne Suinner-Lawoyin.

Blue Tansy Cleansing Oil by Anne's Apothecary
$25.20$28.00
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Black Honey Facial Cleanser by Anne's Apothecary
$13.50$15.00
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Clay Mask with Rose Clay by Anne's Apothecary
$13.50$15.00
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Cleanse Coconut Oil Aromatherapy Soap by Anne's Apothecary
$8.55$9.00
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Balance Coconut Oil Aromatherapy Soap by Anne's Apothecary
$9.00
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Rice Milk Microexfoliant by Anne's Apothecary
$13.49$17.99Sale
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Golde

Golde was born in Brooklyn in 2017 from a 1-bedroom apartment. launched Golde with a single product (the Original Turmeric Latte Blend)! They've grown into a small-but-mighty team and have share superfood essentials with thousands of supporters. Golde believes that being well should feel good. That means products that look good, taste good, and help you feel like your best self. Created with the mission of bringing good vibes to the wellness industry, Golde products are always natural, easy, and (most importantly) fun. Co-founded by partners Trinity Mouzon Wofford and Issey Kobori.

Plant-Based Coconut Collagen Boost by Golde
$16.19$17.99
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Turmeric Latte Blends by Golde
$26.10$29.00
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Turmeric Latte Sampler by Golde
$19.80$22.00
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Alaffia

Alaffia is a greeting that means ‘a state of peace, health and well-being’. A social enterprise founded in 2003, Alaffia redefines the natural products industry through its values of Beauty, Equality and Empowerment, fair trade, and safe, efficacious hair, face and body care. Ingredients are intentionally sourced to invest in communities that ensure African resources empower African communities, with a goal to alleviate poverty and encourage gender equality. Founded by Olowo-n’djo Tchala.

Authentic African Black Soap All-In-One by Alaffia
$11.99
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Whipped Shea Butter & Coconut Oil by Alaffia
$16.14$16.99
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EveryDay Purely Coconut Shampoo + Conditioner by Alaffia
$11.19$15.99Sale
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EveryDay Shea Lavender Shampoo + Conditioner by Alaffia
$11.19$15.99Sale
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Asutra

Asutra believes in active self care and are a women-led team of people who have your back (and elbows, knees, face, mind, and soul). With the mantra "self care insn't selfish", they believe by taking care of yourself on purpose, you’ll feel better both physically and mentally, allowing you to take on anything. All products are made with natural ingredients, organic plants, minerals, and essential oils. CEO Stephanie Morimoto and Chief Brand Officer Venus Williams.

2.5% Retinol Serum by Asutra
$13.49$14.99
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Hyaluronic Acid Serum by Asutra
$13.49$14.99
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Melt Pain Away Magnesium Body Butter by Asutra
$24.69$25.99
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Dream the Night Away Melatonin Lotion with Magnesium by Asutra
$20.89$21.99
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Ease Your Pain Analgesic Cream by Asutra
$20.89$21.99
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Spray Pain Away Magnesium Oil by Asutra
$15.19$15.99
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Love Your Skin Body Oil by Asutra
$21.99
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Play Pits

Play Pits started out as a mother’s solution to providing a kid-friendly, all natural hygiene option for children with active lifestyles. As a wife and working mom of 3, Chantel Powell, always found herself in the kitchen whipping up all sorts of concoctions for her family including skincare that wouldn't irritate her rare eczema condition. Created by Mom, Inspired By Love. Founded by CEO Chantel Powell, inspired her son CIO (Chief Inspiration Officer) Kameron Powell.

Play Pits Kids Deodorant by Play Pits
$11.39$11.99
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Panga

PANGA was created as a solution to the vast amounts of single use plastic waste in dental offices as witnessed by dental hygienist and co-founder, Ingrid, and to encourage small steps in our every day routines that can create big changes for our planet. Panga pledges 1% of annual sales to the Olmalaika Trust Dental Clinic in Kenya, part of a program providing a home and resources to young girls healing from trauma. Co-founded by Ingrid Adeogun and Wade Adeogun .

Stand-Up Bamboo Toothbrush by PANGA
$6.49
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Dinobi

Dinóbi is a West African word that translates into the word "precious" and the company has a mission to protect your family’s precious skin and our precious world. Created by a wife, mom of four and mom-preneur who saw a need for a unique laundry product that would gentle on her babies' and her huband's precious skin yet effective on stains and odors. Founded by Sylvia Emuwa.

Liquid Laundry Detergent in Glass Bottle by Dinobi
$18.99$19.99
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Reel

Reel has a mission to change the paper industry by reimagining premium quality and convenient paper goods made from post-consumer recycled materials, sustainable bamboo, and plastic free packaging. Reel partners with One Tree Planted- a community helping reforest our planet, one tree at a time, and offsets 100% of the carbon emissions produced in overseas transportation with partners Flexport and the Carbonfund.org Foundation. Co-founded by Derin Oyekan and Livio Bisterzo.

Bamboo Toilet Paper, 24 Rolls by Reel
$41.79$43.99
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100% Recycled Paper Towels, 5 Rolls by Reel
$19.79$20.83
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